Alicia Flores
Vice President, Member Services
Alicia Flores is the Vice President of Member Services at Bay Federal Credit Union. Alicia began her career as a part-time teller at Bay Federal in 1981 and brings over 40 years of experience in the financial services industry. She oversees the Credit Union’s seven branch locations and leads the team of branch managers.
Alicia is responsible for all aspects of branch operations, including member experience, production initiatives, sales and business development efforts, and upholding the organization’s high member service standards. She holds a bachelor’s degree in business management and currently serves on the Board of Directors for the Conflict Resolution Center of Santa Cuz and as Treasurer for Watsonville Arts and Empowerment.