Capitola, CA – April 13, 2023 – Bay Federal Credit Union has announced the promotion of Amy Ivey to Senior Vice President, Chief Marketing Officer (CMO).
Mrs. Ivey enters this new role following her tenure as the Credit Union’s VP of Marketing and Development. Well-equipped to lead the organization towards continued success, she has over 25 years of marketing experience in the financial services and healthcare industries. Mrs. Ivey is a Certified Strategic Marketing Executive and a graduate of Western CUNA Management School. She holds a bachelor’s degree in Business Administration and Marketing from California Southern University.
In her new role, Mrs. Ivey will be responsible for the development, implementation, and execution of marketing strategies, supporting revenue growth and continued brand recognition. She will uphold the Credit Union’s strategic vision by leading initiatives in marketing, branding, market research, sales enablement, and external communications. She is responsible for marketing strategy, public relations, corporate communications, events, employee education and development, financial education, and community development.
“I continue to be inspired by the credit union’s commitment to assist all members in achieving financial success and its investment in innovative financial solutions to serve our community well into the future. The mission statement ‘make a real difference in the financial lives of the people in the communities we serve’ is truly at the heart of every decision made at Bay Federal Credit Union,” stated Mrs. Ivey. “I am sincerely honored to be a part of the leadership of this incredible organization!”
In addition to her position with the Credit Union, Mrs. Ivey is an Emeritus Trustee of Second Harvest Food Bank of Santa Cruz County, serves on the Board of Directors for the Volunteer Center of Santa Cruz County, Monarch Services, the Monterey County Business Council, and volunteers for the Cabrillo College Foundation’s Women’s Educational Success program. She is a past member of the Santa Cruz Chamber of Commerce Board of Directors.
About Bay Federal Credit Union
Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 86,000 members and 2,400 local businesses throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.6 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.
Contact: Amy Ivey, SVP, Chief Marketing Officer
Bay Federal Credit Union
831.477.8409
aivey@bayfed.com
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