Capitola, CA – February 1, 2022 – Bay Federal Credit Union has announced the promotion of Susan Riddle and her new role as the Board and Executive Engagement Manager of the Credit Union. In this position, she will lead all activities relating to managing the meetings, events, and activity with the Credit Union’s Board of Directors and Executive Team.
Ms. Riddle joined Bay Federal in 2011 in the role of Executive Assistant. She also serves on Bay Federal’s Community Support Committee, which organizes fundraising and volunteer opportunities for employees year-round. Ms. Riddle was the recipient of the Service Excellence Award, the Credit Union’s highest honor, in 2014. She also was named a finalist for the Spirit Award at the inaugural Silicon Valley Admin Awards in 2016.
“I am grateful for the opportunity to work with our Board, Supervisory Committee, and leadership team each and every day,” Ms. Riddle said. “It’s inspiring to partner with a group that is so passionate about the credit union philosophy of ‘people helping people’ and making a real difference to our community members.”
“Susan has been a vital part of our team for over a decade,” said Carrie Birkhofer, President and CEO of Bay Federal Credit Union. “This promotion is recognition of the incredible work that she does for our all-volunteer Board of Directors, our leadership team, staff members, and community.”
Ms. Riddle is a University of Wisconsin at Green Bay alumna and resides in Freedom with her husband and dog.
About Bay Federal Credit Union
Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 80,000 members and 2,400 local businesses throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.5 billion in assets, Bay Federal is the largest member-owned financial institution in Santa Cruz County, serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.
Contact: Amy Ivey, VP Marketing and Development
Bay Federal Credit Union
831.477.8409
aivey@bayfed.com
Susan Riddle
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